The Concierge Circle
An exclusive membership for high-value customers who demand the very best in African grocery sourcing, priority service, and curated luxury experiences.
Priority Access · Personal Sourcing Agent · Exclusive Pricing · VIP Delivery
Choose Your Concierge Level
Membership is earned through loyalty and spend — the more you order, the higher your tier and the more exclusive your benefits become.
Gold
Min. £100/mo spend
- 5% discount on all orders
- Priority email response (12 hrs)
- Early access to new products
- Monthly curated newsletter
- Free delivery on orders over £75
- Birthday bundle gift
Platinum
Min. £250/mo spend
- 10% discount on all orders
- Priority response within 6 hours
- Dedicated personal sourcing agent
- First access to limited products
- Free delivery on all orders
- Quarterly luxury gift box
- Custom bundle curation service
- Wholesale pricing on select items
Diamond
Min. £500/mo spend
- 15% discount on all orders
- Instant priority response (2 hrs)
- Dedicated private concierge agent
- Unlimited custom sourcing requests
- Free express delivery always
- Monthly luxury curated hamper
- Private label product access
- Wholesale & bulk pricing
- Exclusive pre-launch product access
Tiers are automatically assigned based on your cumulative monthly spend. As your loyalty grows, so do your benefits. Diamond membership is by invitation only — reserved for our most valued customers.
Everything You Get as a Member
The Concierge Circle is designed to reward loyalty with an experience that goes far beyond a standard grocery order.
Personal Sourcing Agent
Platinum and Diamond members get a dedicated agent who handles all your sourcing requests personally — no forms, no waiting.
Unlimited Custom Requests
Can't find it anywhere? Your concierge agent will track down any African product — no matter how rare or regional.
Exclusive Member Pricing
From 5% to 15% off every order — plus wholesale pricing on select items for our highest-tier members.
Priority & Free Delivery
Gold members get free delivery over £75. Platinum and Diamond members enjoy free delivery on every single order, always.
Curated Gift Boxes
Quarterly luxury African hampers for Platinum members. Monthly curated hampers for Diamond — filled with premium sourced products.
Priority Response Times
Gold: 12-hour response. Platinum: 6-hour response. Diamond: 2-hour response. Your time is valued.
Exclusive Product Vault
Access to limited-edition, rare, and pre-launch products before they're available to the general public.
Private WhatsApp Line
Platinum members get a dedicated WhatsApp sourcing line. Diamond members get a private phone concierge number.
Private Label Access
Diamond members get early access to our upcoming private label product line — exclusive formulations under the YourOwnAfricanStore brand.
The Higher You Go, The More You Receive
Every tier unlocks more benefits. Diamond members receive the full concierge experience — a truly personalised, white-glove African grocery service unlike anything else available.
How Membership Works
Joining the Concierge Circle is straightforward. Apply, get verified, and start enjoying your exclusive benefits immediately.
Apply for Membership
Fill out the short application form below. Tell us about your ordering habits and what you're looking for in a concierge experience.
Get Verified
Our team reviews your application within 24 hours. Once approved, your membership tier is assigned based on your spend history.
Unlock Your Benefits
Your member badge is activated. Discounts, priority access, and your personal sourcing agent are all ready to go immediately.
Level Up Automatically
As your monthly spend grows, your tier upgrades automatically. No applications needed — your loyalty is rewarded in real time.
Ready to join the Concierge Circle?
Apply today and our team will review your application within 24 hours.
What Our Members Say
Real experiences from real Concierge Circle members across the diaspora.
“Having a personal sourcing agent changed everything. I just WhatsApp my list and it arrives at my door. The Platinum membership pays for itself in discounts alone — but the service is what keeps me loyal.”
“The Diamond concierge experience is genuinely unlike anything else. My agent knows exactly what I need before I even ask. The monthly hampers are extraordinary — products I've never seen available anywhere else.”
“I started with Gold and the 5% discount plus free delivery already made a huge difference. I'm working my way to Platinum — the personal sourcing agent is what I'm most excited about.”
Join the Concierge Circle
Complete the application below. Our team reviews every application personally and will respond within 24 hours.